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Outdoor
Neurological Foundation of New Zealand: True Love Comes from the Brain Fig.2
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What comes to mind when you think of Valentine’s Day? The heart. And because of that, many people believe that’s where love comes from. So this Valentine's Day DraftFCB Auckland wanted to tell people the truth.By subverting the usual Valentine’s messages, and turning cliches on their head, we caught people off guard and told them where true love really comes from a chemical response in the brain.
We got the message out there that people need to look after their brain, so that they can love their loved ones longer, while emphasising the importance of The Neurological Foundation's work.
Creative Services Director - Jenni Doubleday RelatedOUTDOOR
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