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Scion xB: Hammer


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Description
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SANTA MONICA, CA, April 9, 2007 - Global creative and brand-engineering agency ATTIK's pre-launch campaign for the 2008 Scion xB continues to build momentum, and the latest entry showcases character animation by Eight VFX. The 3:30 web-only spot entitled "Hammer" was directed by Chelsea Pictures' Larry Frey, and it debuted on the web destination www.want2Bsquare.com on March 15."Hammer" tells the story of a big man and a little black box engaged in a battle of wills.

Creative Commentary
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Distinctly European in tone, the short opens with a man perplexed by the appearance of an odd-looking black box in the middle of an apartment. He tries all the obvious things - lifting, pulling, shoving, kicking - but the box won't move. Even striking the box with heavy objects fails to affect any result. An equally stocky cohort stops by to take a crack at moving the box, but even repeated swings with a sledge hammer and a go with a chainsaw fail to do the trick. The box does move, eventually, stirring oddly and emerging from the floor...to reveal itself as a small robotic creature with a box for a head. The robot is a bit dazed, and none too happy about the treatment he has received. In fact, he kicks each man in the shin, before dizzily wobbling out of the room.
Credits Other credits

Account Director: Charlie Adams

Production Company: Chelsea Pictures

Director: Larry Frey

Executive Producers: Allison Amon, Lisa Mehling, John LaChapelle

Director of Photography: David Morrisson

Line Producer: James Graves

Film Transfer: The Syndicate

Editorial Company: Film Core

Editor: Doug Walker



Visual Effects Company: Eight VFX

Executive Producer: Baptiste Andrieux

VFX Supervisor: Jean-Marc Demmer

VFX AD/Animator: Yann Mallard

CG Supervisor: Erwan Baudet

Junior Compositors: Amalia Luyet-McMahan, Chin-Chang "Joe" Chiao



Sound Design Company: Machine Head

Sound Designer: Stephen Dewey

Executive Producer: Vicki Ordeshook

Senior Producer: Shari Christensen

Assistant Producer: Beth Prandini



Music Company: Alan Ett Music Group

Composer: Scott Liggett

Audio Mix: Ravenswork

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