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Top 6: February 19th 2014
Experiential

Pause Home Entertainment: Pause Speaker Cards

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Top 6: February 19th 2014
Customized sound systems for every wallet. That's what Pause, a high-end hifi store in Stockholm, are proving with their latest innovation called Pause Speaker Cards: A business card that turns into a wallet sized, battery-free speaker for your smartphone. The saying 'The best camera is the one you have with you' is a major key behind the success of mobile cameras. The Speaker Cards are built around the same philosophy, customized and always ready for spontaneous hangouts when you want a little more oomph from your phone. To maximize the resonance, the paper of choice is a 330 gram Plike that helps deliver a whooping 17 % boost in volume. And of course, always with the number to the best hifi store in Stockholm where you can get the real stuff. Agency: Akestam Holst Stockholm
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Studio Assistant: Anne-Lie Karl

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