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M&M's: 15 Minutes

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For the first time, M&M'S spokescandy, Ms. Brown, will appear in a commercial with another famous advertising character, the GEICO Gecko.
The :30 spot is the brainchild of BBDO New York which collaborated with the private passenger auto insurance company to bring together Ms. Brown and the Gecko. The spot highlights how irresistible M&M’S chocolate candies really are. After all, when the entire world wants to eat you, you get an insurance policy (or at least, try to).
There’s even a surprise appearance at the end of the spot by another memorable advertising figure: GEICO’s "Hump Day" camel.

Spot begins airing tomorrow (Wednesday), appropriately hump day.

Accompanying the TV spot is a robust social media campaign that lives on Facebook and Twitter which tells the entire story of Ms. Brown’s efforts to secure insurance.
Credits Other credits

Senior Producer, BBDO: Regina Iannuzzi

Producer: Sofia Doktori

Executive Music Producer: Melissa Chester

EVP, Senior Account Director: Susannah Keller

VP, Account Director: Carrie Lipper

Account Manager: Tani Nelson

Account Executive: Alyce Regan

Head of Production, Traktor: Rani Melendez

Visual Effect House: Framestore

VFX Supervisor: David Hulin

Executive Producer: James Razzall

Senior Producer: Graham Dunglinson

CG Supervisor: James Dick

Lighting Lead: John Montefusco

Animation Lead: Jim Hundertmark

Animation: Shayne Ryan

Compositing Lead: Sharon Marcussen

Producer: Raven Sia

Visual Effects (the Camel): The Mill

Producer: Colin Blaney

Assistant Editor, PS260: Matt Posey

Assistant Editor, PS260: Colin Edelman

Senior Producer, PS260: Laura Patterson

Final Mix/Sound Design: Nutmeg – Frank Venderosa

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