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Ikea: Frank The Cosplayer

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Who would have thought that Frank, a civil servant by day could transform so drastically to an elaborately dressed cosplayer by night? BBH Asia Pacific thought IKEA could transform his bedroom from its rather haphazard state into one of delight? So, BBH Asia Pacific created The IKEA Bedroom Stories campaign, and an opportunity for IKEA to walk the talk and showcase how IKEA can simply "Make space better". BBH made two films featuring bedroom makeovers for two individuals facing unique space challenges.
Credits Other credits

Business Director: Christina Chong

Account Director: Sheila Melbye

Account Manager: Jade Cheng

Head of Engagement Planning: James Sowden

Social Strategist: Josie Khng.

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