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Foxtel: Alert Shirt

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As the Australian Rules Football season approaches, Foxtel's creative agency, CHE Proximity has launched a new campaign for AFL lovers and Fox Footy customers to get them closer to the action than ever before.

The 'Alert Shirt' uses wearable technology to take the AFL fan experience into the physical world, allowing fans to feel what the players feel live as it happens during the game.
Credits Other credits

Client - Foxtel

Ed Smith, Executive Director of Sales and Marketing

Jesse Stephens, Head of Acquisition Marketing

Emma Lambourne, Acquisition Marketing Manager

Tara Langtry, Acquisition Marketing Executive

Agency: CHE Proximity

Sam Maguinness, Head of Digital Craft

Tom Lear, Digital Designer

Tony Chilvers, Planning Director – Interactive

James Needham, Planning Director – Brand

Elizabeth Bierre, Senior Account Director

Shannon Mason, Senior Account Manager

Josh Armstrong, Senior Account Manager

Richard Taylor, Head of Digital Creation

Di Nash, Head of TV Production

Production Partner: Wearable Experiments (We:eX)

Ben Moir, Technical Director

Billie Whitehouse, Fashion Director

Annabel Stevens, Digital Research Manager

JP Liew, Electronics Engineer

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