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Top 6: April 2nd 2014
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Deutsche Kinderkrebsstiftung: I'd love to quit
Top 6: April 2nd 2014
The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smoke does exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour.
Art Director:Daniel Aykurt |
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