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Top 6: April 2nd 2014

Nike Golf: Play In The Now, 1

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Top 6: April 2nd 2014
Innovation can be a scary thing for golfers. They tend to find something that works and stick with it. But rejecting better equipment simply because it’s new is dumb. We’d still be hitting wooden balls with crooked sticks on theshores of Scotland. So instead of trying to explain the superiority Wieden + Kennedy Portland took this approach.
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Senior Broadcast Producer: Jeff Selis

Managing Director: Shawn Lacy

Production Designer: Bruce McCloskey

Editorial Company: Joint Editorial Portland

Editor: Matthew Hilber

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