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Top 6: April 9th 2014
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VW Type 2: Last Wish

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Top 6: April 9th 2014
The world’s last Type 2 (also known as Kombi) was produced in Brazil in December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family.

A documentary showing the fulfillment of this final wish will premiere Friday, March 28. The film and can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will.

On the road

The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.
Credits Other credits

Soundtrack: B, A, Start! / Lucas Lima



Narrator: Maria Alice Vergueiro



Editor: Raoni Rodrigues



Finalization: Boson Post / Eduardo Brandão and Ezany Brandão



RTVC: Vera Jacinto, Rafael Motta, Ana Paula Casagrande, Henrique Danieletto and Diego Villas Boas



Information Architecture: Vanessa Marques, Luiz Felipe Fernandes



Operations Director: Victor Groba



Project Manager: Denise Aya Kotsubo



Digital Production Director: Fernando Boniotti



Producer: Danubia Fujita



Account: Gustavo Burnier, Filipe Bartholomeu, José Fernando Lopes, Ana Beatriz Moreira Porto, Aline Macedo, Fernanda Portugal



Planning: Cintia Gonçalves, Sergio Katz, Marcus Freitas, Denis Carvalho, Tatiana Weiss, Rodrigo Friggi

Media: Brian Crotty, Kauê Lara Cury, Fabio Urbanas, Daniele Valle, Katia Piccardi, Stefano Justo



Approval: Marcelo Olival, Carlos Leite, Ana Cristina Mota and Camila Canais

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