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autoTRADER.ca: Mid-Life Crisis


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DDB Toronto's campaign focused on the moments when people realize that they have the wrong car for their needs, and that it’s time to find a better fit. Each spot featured a different need, a different demographic, a different way to access autoTRADER.ca, and a different solution vehicle show that no matter who you are, or what your needs, you can find the car that’s right for you on autoTRADER.ca.
Credits Other credits

Strategy: Tony Johnstone, SVP, Director of Strategic Planning

Media Company: Ocean Media

Executive Producer: Susi Patterson

Director: Jorn Haagan

Director of Photography: Jorn Haagan

Line Producer: Todd Huskinsson

Post-Production Company: Rooster Post

Editor: Marc Langley

Assistant: Nick Greaves

Online House: Fort York VFX

Online Producer: Amanda Lariviere

Online Editor: Ernie Mordak

Online Assistant: Jason Pereira

Colour: Alter Ego

Colourist: Eric Whipp

Audio House: Vapor Music

Audio Creative Director: Brendan Quinn

Audio House Producer: Natalie Schnurr

Audio House Engineer: Julian Rudd

Audio House Sound Designer: Kevin Chamberlain

Casting Agency: Kirsten Dewolfe

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