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Top 6: April 16th 2014

The Pilion Trust: Fuck The Poor

Fuck The Poor
Top 6: April 16th 2014
The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.

A man wearing sign saying 'Fuck the poor' was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.

Afterwards, the man flipped his sign over so that it read 'Help the poor' and he proceeded to ask for donations - but this time people completely ignored him.
Credits Other credits

Editor: Toby Conway Hughes at Marshall Street

Post Production: Absolute

Sound Design: Wave

Typographer: Andy Breese

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