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BBDO New York: "Sing Anthem"

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This week, AT&T via BBDO New York launched a new brand platform to help tell its story. The tagline is "MOBILIZING YOUR WORLD" and is designed to tell people that not only does AT&T work to make everything mobile-enabled, but that it also strives to make a complicated world seamless and interoperable.
Credits Other credits

Group Executive Producer: BBDO, Julie Collins

Executive Music Producer: BBDO, Melissa Chester

Assistant Editor: Rock Paper Scissors, Luke Mcintosh

Visual Effects House (Network): Spontaneous

Visual Effects House (Anthem): Method

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