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Experiential
Secret Diary of a Call Girl: Call Girl
DJ's love to talk. So to promote the season premiere of hit show 'Secret Diary of a Call Girl' DraftFCB, New Zealand decided to give them something worth talking about. First we found a leading radio station with a commanding view of a neighbouring homes bedroom window. Then for three successive nights during peak drive-time radio we had an 'actress' engage in risque' call girl like behaviour with clients in full view of the DJ and crew. Who as predicted wasted no time in broadcasting their observations to the world. Of course once one DJ got talking, other stations picked up on the story, and on the third and final night with radio chatter and public interest at its peak we revealed all. Our 'actress' paused in her saucy endeavours and closed the blinds on her eager audience. Printed on the blinds was the simple message: Secret Diary of a Call Girl, 9:35 Tonight on Prime.
The end results were impressive. Not only did we get DJ's nationwide to unwittingly create us a free 72hr radio ad. But we captured the furtive imaginations of countless listeners and generated thousands of Tweets and facebook posts, helping make the premiere of Secret Diary of a Call Girl the most talked about premiere of the year
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