horse racing: "Convention"

Description
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For the first time, the California thoroughbred racing industry has joined forces to launch a statewide TV campaign promoting the sport and on-track attendance.

Creative Commentary
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Aimed at young men who often weekend in Las Vegas, the spots take a humorous poke at the allure of Sin City. The spot titled "Convention," according to RPA creative director Pat Mendelson, is “the most subtle. It portrays a little interoffice intrigue, the aftermath of a company convention in Vegas gone wrong.”