Community Banks of Colorado and Bank Midwest, divisions of NBH Bank, N.A.: Listening Print

NBH Bank, N.A. Starts Conversation with Clients Who Want More
New work from Victors & Spoils highlights common-sense banking relationship

(Boulder, Colorado — April 15, 2014) Victors & Spoils launched a 360-degree campaign for Community Banks of Colorado and Bank Midwest, divisions of NBH Bank, N.A. The campaign emphasizes how the banks are the clear alternative to big-box banking and consists of TV, radio, print, OOH, online and landing pages (cobnks.com/revolutionary and bankmw.com/revolutionary).

The integrated effort showcases the banks’ common-sense banking relationship with their clients, a long-term relationship based on straight talk and treating individuals and small businesses like they count. Through common-sense conversations, the bankers uncover needs that lead to common-sense solutions, like checking and savings accounts, mortgages, HELOCs, small-business lines of credit and SBA loans. Also, NBH Bank, N.A. offers a full range of commercial banking products and services.

The TV spots are set to run in Colorado and the Kansas City metro area during shows including NBC’s Saturday Night Live, CBS’s Late Show with David Letterman, NBC’s The Tonight Show Starring Jimmy Fallon, ABC’s Modern Family and FOX’s American Idol.

The OOH is running in and around Denver and Kansas City, and the print ads will run in 5280 and KC magazines.

In the TV spot “Listening,” a banker is seen at his desk, intently listening while a client talks on the phone. As the banker gets comfortable, the words “Listening! Still available. At a bank.” flash on the screen with a voiceover.

The theme of listening continues through the radio, print and OOH work. In one of the radio spots, the theme from 2001: A Space Odyssey is heard while the announcer says, “When you call, we will actually answer. When you talk, we will actually listen.” The two-page print ads read, “Listening! Still available. At a bank.” The OOH carries the words, “Mortgage experts who listen! Still available. At a bank.”

Victors & Spoils became the agency of record for NBH Bank, N.A. last August, following an extensive agency search.

“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” said Chris Cima, creative director at Victors & Spoils.

About NBH Bank, N.A.
NBH Bank, N.A. is a subsidiary of National Bank Holdings Corporation, a bank holding company created to build a leading community bank franchise delivering high-quality client service and committed to shareholder results. National Bank Holdings Corporation operates a network of 97 banking centers located in Colorado, the greater Kansas City region and Texas. Through its subsidiary, NBH Bank, N.A., it operates under the following brand names: Community Banks of Colorado in Colorado, Bank Midwest in Kansas and Missouri and Hillcrest Bank in Texas. Additional information about National Bank Holdings Corporation can be found at nationalbankholdings.com.

About Victors & Spoils
Victors & Spoils is an advertising agency in Boulder, Colorado, founded on the belief that if brands ignore the world in the creation of advertising, the world ignores the advertising they make. As a result, Victors & Spoils embraces an open creative process that fosters collaboration between in-house creative teams and creative people everywhere. For more information, visit victorsandspoils.com.