TV ad: Mizuno USA: What If Everybody Ran?

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Anyone who runs knows firsthand how it can transform your day, even your life. So Mizuno asked, "What if Everybody Ran?" to discover what could happen if the entire country picked up the sport. McKinney worked with the UNC Kenan-Flagler Business School to find answers and detailed the results on an interactive scrolling site, whatifeverybodyran.com, which we built in-house. We also created :15 video ads focused on a single statistic to tease the bigger idea. We hope the campaign gets everybody moving!