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Radio
Community Safety: Radio Breathalyser
Easter is a notorious period for drink-driving. To help reduce the road toll GPY&R Brisbane has created 'Radio Breathalyser' - a radio ad that’s also a real-time drink-driving test.
UK research shows when you're over the limit, it's harder to hear lower frequencies. Throughout the ad a low frequency sound is played along with a stark reminder: 'if you've been drinking and can't hear the sound, you should probably get off the road'.
Phil McDonald (Group Managing Director) |
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