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State Farm: Future of the Assist


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State Farm looks to the future with the latest chapter of the popular 'Born to Assist' Translation created campaign. "Future of the Assist," a new :60 commercial, premiered on April 19th during the 2014 NBA Playoffs.
Credits Other credits

Brand/Client: State Farm

Campaign Title: State Farm NBA

Spot Title: “Future of the Assist”

Air Date: April 19th, 2014, during the Clippers v. Warriors Playoff Game



Agency: Translation

Founder/CEO: Steve Stoute

Group Creative Director: Chris Valencius

Group Creative Director: Jonathan Graham

Creative Director: Emily Sander

Art Director: Devin Sharkey

Art Director: Danielle Thornton

Associate Creative Director, Copywriter: James Cohen

Director of Content Production: Miriam Franklin

Director of Business Management: Debra Horvath

SVP Group Account Director: Ben Gladstone

Account Director: Susanna Swartley

Account Supervisor: Sara Daino

Account Executive: Verena Zannantoni

Assistant Account Executive: Stacia Andrews

Producer: Melissa Nagy



Production: Bob Industries

Directors: Dayton/Faris

Executive Producer: TK Knowles

Executive Producer: John O'Grady

Executive Producer: Chuck Ryant

UPM: Bart Lipton

Production Supervisor: Jackie Hamilton



Editor: Bikini Edit

Executive Producer: Gina Pagano

Producer: Brad Wood

Editor: Avi Oron

Assistant Editor: Gustavo Roman



Post EFX: Brickyard VFX

Executive Producer: Jeff Blodgett

Producer: Linda Jackson

Lead VFX Artist: Mandy Sorenson

On Set VFX Supervisor: Kathy Siegel

Media: OMD

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