Interactive ad: Guy Cotten: A Trip Out To Sea

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Top 6: April 30th 2014

Each year in France too many people drown at sea because they neglect to wear a lifejacket. 43% of French people believe that because they can swim they do not need one. However, no matter whether you merely enjoy water activities, are a boating enthusiast or a genuine professional, in the case of an accident, the chances of surviving without a lifejacket are unlikely.
In order to generate massive awareness, we created an interactive and immersive experience: A Trip Out To Sea, that makes people sense and experience what it feels like to drown, in the hope of making lifejackets a natural reflex. A subjective point-of-view film directed by Ben Strebel and produced by Wanda digital/Grouek realistically reproduces this life and death experience. The principle is simple, scroll without stopping to stay above the surface.