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Interactive

Hi: The Making Of


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Agency FHV BBDO came up with an integrated campaign for Dutch telecom provider Hi with an interactive music video that is specially designed for smartphones. The innovative music video by artist Ronnie Flex, can be experienced through an app and offers multiple storylines, ‘Easter eggs’ and many other interactive options. For the campaign FHV BBDO collaborated with Top Notch, Universal Music Group, Vice, Habbekrats, Yellowbird and thispagecannotbefound.com.
Credits Other credits

Strategy: Derk van Beek

Account: Elwira Stuur, Niels Heimens

Online producer: Hans Dekker

Animation: Rens Wegerif

Digital designer: Marc Vermeeren

Music: Ronnie Flex

Label: Top Notch / Universal Music

Blog: Insided

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