Zurich Home Insurance: The burglar, the flood and the fire.

How would McCann Lisbon sell Zurich Home Insurance on the social networks, without a Facebook page in Portugal?With a house hunting exercise: we spotted the best place to reach our target: the Real Estate Agents' Facebook pages.
The coolest one? HomeLovers. The most trendy and user friendly in Portugal.
It was created a strategic partnership between the two brands, and a completely new experience was developed for a massive group of people looking for a new home in the HomeLovers' photo albums. The flats shown were all real
and they were all available to buy or rent.
As you browsed through them, you could see all the rooms and everything inside them. Including a burglar that suddenly shows up, as he’s robbing the house.
This unexpected appearance makes the browsing experience weird, uncomfortable and almost scary. In the end, a super shows up with the reveal: "Thinking about buying or renting? Think about Zurich Home Insurance."
The same idea was then applied to other home albums but with other damages covered by the insurance: flooding and fire.