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Experiential

DM9Rio: Elo Teddy Bear


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A reference to pediatric oncology in Brazil and Latin America, Amaral Carvalho Hospital, located in Jaú, (São Paulo), is promoting an innovative solution to ease the loneliness that children feel when hospitalized in the isolation center for cancer treatment. The campaign was created by DM9Rio to celebrate the 100th anniversary of the hospital, and the classic teddy bears, known for keeping children company, emerged featuring an upgrade: when the kids feel homesick, all they have to do is press the paw of the bear named “ELO” – that means LINK, because they connect children to their loved ones – and they will hear audio notes sent at anytime by family members and friends via WhatsApp.
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