Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 30th 2014
Outdoor

Otima: Come Back Mari

Embed Video
Top 6: April 30th 2014
In 2007, the Clean City Law removed the out-of-home media from Sao Paulo. In 2013, it returned in an orderly manner with Otima. But how did a media that was away for 6 years from Sao Paulo prove its efficiency? PS10 Saa Paulo created Come Back Mari. A fake apology request from a guy named Mozi to a girl, Mari. It was promoted only on the Otima bus shelters, for a week. A viral campaign that moved Sao Paulo and showed that out-of-home media is more efficient than ever.
Credits Other credits

Media: Ive Cardoso

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news