Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Autism Speaks: Lifetime of Difference


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a one-of-a-kind, one time, :60 commercial message that helps raise awareness of autism and to encourage parents to look for the early signs of autism because early intervention can make a "Lifetime of Difference".
What makes this effort unprecedented is that the :60 message is actually made up of four, stand-alone, short :15 commercials woven together in one seamless story that features the same family as they take what appears to be a healthy journey through their child’s upbringing, having coped successfully with the challenges of autism. It begins with a family visit to a pediatrician, and then is followed by a series of short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless. As viewers watch the commercials, they will notice changes in the four to six year span between each advertiser’s spot. The same parents appear in each commercial as the young boy grows up, interacting with his family in everyday situations involving each of these client products. The last story shows the heroic young man in graduation gear as copy states, “You just saw how early diagnosis can make a lifetime of difference. Watch again and learn the signs at www.autismspeaks.org/signs.”
The film aired live this morning during CNN’s New Day. For those who missed the one-time airing, the spot can be watched (and rewatched) at http://youtu.be/sVhKqic5zJk
There is also additional b-roll footage for visitors to dig deeper and learn more, including interviews with the first time actor, Reece Bowen who has autism, and his father, who both appear in the spot.
Credits Other credits

Director of Integrated Production (BBDO): Dave Rolfe

Senior Integrated Content Producer (BBDO): Darbi Fretwell

Director of Digital Operations (BBDO): Clemens Brandt

Senior Interactive Producer (BBDO): Tara Toliver



Interactive Production Company: Undertone



Managing Director, BBDO: Kirsten Flanik

Senior Account Director, BBDO: Mark Mulhern

Account Director, BBDO: Phil Brolly



Senior Executive Producer, Anonymous Content: Eric Stern

Line Producer, Anonymous Content: James Graves

Production Supervisor, Anonymous Content: Blake DeRoss



Senior Assistant Editor, N06: Ryan Bukowski



Musicians: Jon Nau & Andrew Feltenstein



Sound Mix Studio: Sound lounge NY

Sound Engineer: Glen Landrum

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news