Outdoor ad: KLM Royal Dutch Airlines: KLM Flat or Not

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Top 6: May 7th 2014

Description: KLM Flat or Not: How do people react to a seat that suddenly reclines to fully flat?Background:KLM Royal Dutch Airlines recently launched their new World Business Class, designed by Dutch design icon Hella Jongerius, that features unique seats that can transform into a comfortable full-flat beds. To introduce this new Business Class seat, DDB & Tribal Amsterdam created the campaign Flat or Not.

Category Travel, transport & tourism
URL http://klm.com/flatornot
Client KLM Royal Dutch Airlines
Agency DDB Amsterdam
Country Netherlands
Uploaded 29 April, 2014

Other credits

CREDITS

Client: KLM Royal Dutch Airlines

Product: KLM World Business Class

Agency: DDB & Tribal Worldwide Amsterdam

Concept and execution: Gijs Sluijters & Joris Tol

Designer: Keith Kornson

Creative Directors: Bart Mol & Pol Hoenderboom

User Experience Designer: Maxim van Dam

Director: Bart Buiter

Client: Frank Houben, Natascha van Roode, Esther van Kessel

Client Service Director: Esther te Pas

Account Director: Danielle Boskemper

Strategy: Ralf Hesen

Project Managers: Steven Beukers, Wendy Losse

RTV Producer: Fione van Wijk

Edit: The Ambassadors, Erik Verhulst

Grading: The Ambassadors, Brian Krijgsman

Production Company: Mediamonks

Music Company: MassiveMusic

Sound Design: Kaiser Sound Studios, Mediamonks

KLM Royal Dutch Airlines: KLM Flat or Not

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KLM Royal Dutch Airlines: KLM Flat or Not

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