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Sky: #bringdowntheking

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To promote the season premiere of Game of Thrones, DDB New Zealand gave fans the one thing they all wanted the chance to bring down the despised character of King Joffrey.Five days before the premiere we erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to topple him via a winch, activated every time #bringdowntheking was used on Twitter. They could watch progress via live stream on our dedicated website.
Credits Other credits

DDB Group NZ:

Paul Pritchard - Digital Business Director

Liz Knox - Digital Executive Producer

Sam Schrey - Lead Digital Designer

Jason Vertongen - Lead Digital Designer

Cameron Crosby - Lead Developer

Cain Coulton - Developer

Jack Murphy - Social Planner

Michiel Cox - Digital Planner


Rob Galluzzo - Executive Producer

Camilla Dehnert - TV Producer

Sam Britten - Camera Operator

Bruce Everard - Production Designer

Phil Gregory - Prop Maker

Grant Bailey - Construction Manager

Styrotech Limited - CNC Machining

Michael Ulloa - 3D Charachter Modelling

Nick Barnfield - Engineer

Slip Stream:

Aaron Crabb - Managing Director

Troy Goodall – Troy Goodall Photography

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