McDoanld's: OUTDOOR EYE STOPPER - McDONALDS AMBIENT INNOVATION

McDonalds wanted to create buzz around their 'Double the Joy' campaign : two patties in every burger for the price of one. Active India went out to the streets, taking the 'Double' message to hundreds of thousands of curious onlookers, through a series of spectacular and memorable performances ! Double taxi cabs, double autorickshaws and double cyclists drove the message home ! The campaign won the Gold at the Exchange4Media Awards 2014.The conversion rate went up by a staggering 60% and there was a phenomenal increase of 45% in the walk-in rate