Burger King: Motel Burger King

Burger King has a problem: everyone loves The Whopper. It is, for most customers, their default burger of choice. To successfully launch three new chicken burgers, Colenso BBDO Auckland needed New Zealanders to cheat on their beloved Whopper. Motels have long been used by people to cheat. So we built Motel Burger King. The perfect place to cheat on the Whopper.