TV ad: WATERisLIFE: The Girl Who Couldn't Cry

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The Girl Who Couldn't Cry is a coming of age story set in the slums of India. It follows the journey of a young girl who is born into a brothel, forced to pick through trash to make money for her family, raped, and sold into an arraigned marriage. But while these horrible things are happening to her, she never sheds a single tear.

Why? Because extreme dehydration prevents your body from producing tears. And no matter how desperate your situation is, it will always be made worse by a lack of clean drinking water.

Through the money raised, WATERisLIFE will work towards providing clean water to India, transforming communities, and giving thousands of children a better life as a result.

Category Charities & appeals
Client WATERisLIFE
Agency DDB North America
Production Central Films
Country United States of America
Uploaded 10 May, 2014

Credits

Director
Rodrigo Garcia Saiz
Executive Creative Director
Menno Kluin
Chief Creative Officer
Matt Eastwood
Group Creative Director
Andrew McKechnie
Art Director
Alfredo Sanchez
Associate CD / Copywriter
Frank Cartagena
Associate CD / Art Director
Sam Shepherd
Copywriter
Dany Rothemund
Art Director
Hannah Liffler
Production company
Central Films North
Executive Producer
prashant sampat
Executive Producer
Deborah Sullivan
Experience Director
John Barreiro
Head of Content TVP
Ed Zazzera
Editing Company
No.6
Editor
Amanda Perry
Composer
Trevor Gureckis
Composer
Jay Wadley
Assistant Producer
Nina Horowitz
Music
Found Objects

Other credits

DP: Beto Casillas

Production Service Co: Hundred Frames

Abby Bernstein - Music Producer

Telecine: Nice Shoes

Colorist: Lez Rudge

Audio: Sound Lounge

Mixer: Tom Jucarone

WATERisLIFE: The Girl Who Couldn't Cry

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WATERisLIFE: The Girl Who Couldn't Cry

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