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The British Heart Foundation: Fight for Every Heartbeat


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Grey London and the British Heart Foundation (BHF) today unveil the final work of their six-year partnership: a campaign to highlight the importance of urgent research into inherited heart conditions. The campaign revolves around a TV spot, shot by Chris Milk, that uses CGI to 'film' the testimonial of an unborn baby who may have inherited a heart condition.
Credits Other credits

Managing Partner: Sarah Jenkins

Business Director: Eve Bulley

Account Manager: Grant Paterson

Account Executive: Isaac Hickinbottom

Creative producer: Gemma Hose

Media agency: PHD London

Media planner: Monica Majumdar

Soundtrack composer: Vampire Weekend

Audio post-production: Grand Central

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