 |
Radio
MillionTreesNYC: Not a Tree, radio
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Campaign aims to enlist New Yorkers as volunteers in a drive to plant one million new trees by 2017. In the big, tree-starved city, goes the campaign’s central conceit, people no longer know what, exactly, a tree is. So hang tags will be placed on such easily confused, upstanding urban flora as streetlights, steam funnels and fire hydrants, helpfully labeling them “Not a Tree,” and “Yes, a Tree” tags will go on the saplings given out for planting.
More traditional media include TV, with “Not a Tree” (or “No es un Arbol”) supers over, for example, a green subway entrance or a telephone pole; :30 radio (“That little red thing on the sidewalk that dogs like to tinkle on...? Not a tree.”); print (three executions); out-of-home (both kiosks and large billboards, also elevator screens); and mouse-over interactive quiz banners. It runs May through June, prime planting season.
Project Manager: Ben Wollman |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
