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Interactive
DOGTV: CrowDog Sourcing
DogTV is a NEW TV channel for... you've guessed it – Dogs! Like every other launch, creating awareness to the new channel was critical, but getting dog-owners to engage with it, was far more important. The strategy was to engage with dog owners through their best friends by giving them the option to make their dogs famous. DogTV launched the world's first CrowDog Sourcing Project - the power of crowd sourcing... but with a doggy twist. Agency: No, No, No, No, No, Yes
DOGTV PR: Atomic PR Related
DOGTV: Been There, Done That - Family dog
No, No, No, No, No, Yes 
DOGTV: Been There, Done That - Pampered dog
No, No, No, No, No, Yes 
DOGTV: Focus group
No, No, No, No, No, Yes 
DOGTV: Dressing room
No, No, No, No, No, Yes 
DOGTV: Set
No, No, No, No, No, Yes |
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