Unicredit: ControlYourBank

An innovative 2nd screen campaign developed to demonstrate the ease of controlling the bank account using UniCredit Bank Mobile B@nking Apps and platform.The campaign offer Internet users the ability to remotely control the bank. A fictional branch of UniCredit bank. It is a fun game in which through a dedicated microsite, the mobile phone becomes the remote control and influence the activity (and the employees) of a fictional branch .the branch reacts accordingly to every phone jester made by the user Tilt, Swipe, Slide and so on to complete destruction. Agency MRM Bucharest

Some of the participants in the campaign are actually real UniCredit Employees, including the marketing manager