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Top 6: May 21st 2014
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Puma: The Ghost Of 1950 Is Already In Brazil

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Top 6: May 21st 2014
This year the World Cup will be based in Brazil, like it was at 1950. But Brazilians don't like to remember that year, because when they were already celebrating a score that guaranteed Brazil's first title of world champion, the Uruguayan Alcides Ghiggia did an unexpected goal that silenced the Maracana Stadium. With that goal Uruguay won 2-1 and became champion of the world. Puma, sponsor of the Uruguayan team of 2014, however, wanted brazilians to remember pretty well this ghost from the past. So they took the "Ghost of 1950" to Rio de Janeiro this year, to haunt Brazilians before the World Cup. A man, dressed like a ghost, in blue and with the number 50 at his back, making lots of brazilians fear Uruguay again, got viral in the internet with the video and social medias where the ghost continues to scare Brazil." Agency: Notable, Brazil
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Account Manager: Mario Macri

Digital Director: Raquel Oberlander

Production Manager: Andrés Andrada

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