Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Southwest Airlines: Smile

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For the first time in the airline’s 43-year history, Southwest Airlines is offering customers the freedom to fly beyond the continental U.S. to Mexico and the Caribbean.

The “Smile” campaign shows Southwest Airlines employees sitting for passport photos in preparation for the LUV airline’s first international flights. GSD&M brought on award-winning photographer Martin Schoeller, known for creating close-up portraits with strong visual impact, to capture the joy and excitement of the employees featured in the work.

Campaign elements include one (:30) TV spot to air in six key markets including Chicago, Baltimore and Denver. Out-of-home work, a print feature as well as online banners created by VML will accompany the broadcast work. The campaign will run through June 30.
Credits Other credits

Business Affairs: Danielle Ivicic, Laurie Pascoe

Account Service: Coley Platt, Amy Lyon, Kate Rutkowski, Lauren Bradshaw

Project Management: Kanika Pendergrass

Art Buyer: Marilyn Rose

Online: Jim Reed

Telecine: Mike Pethel, CO3

Audio: Digital Domain

Engineer: Chris Erlon

Audio Producer: Kelly Cotter

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news