loveflutter.com: Loveflutter, 3

Havas Worldwide London has concealed the faces of potential lovers with vividly decorated brown paper bags in a visually arresting campaign for a new dating app called loveflutter. The idea behind loveflutter is that it lets users choose potential dates based on quirky facts about themselves, rather than on how they look. Users’ profile pictures are initially blurred and only come into focus once the fact is read. Havas Worldwide brings this proposition to life by showing people and their quirky facts. The twist is that the facts are illustrated on paper bags, which are placed over the people’s heads, ensuring their anonymity is preserved. The ads also feature the hashtag #QuirkyMe and the strapline ‘Bye bye boring dating’, advising users the app is available on the App Store.