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Outdoor
Australian Frontline Machinery: Metal Street Poster
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In 2012, The Hallway was engaged to brand and launch Australian Frontline Machinery Australia's retailer of ex-military vehicles. As you would expect from military hardware, these Land Rovers, motorbikes and trucks are designed to be tough; far tougher in fact than ordinary vehicles.The Hallway and Australian Frontline Machinery are now taking this compelling truth to the streets with a series of suitably tough metal street posters.They are placed within ordinary street poster sites. So while the paper posters around them start to deteriorate, the metal posters remain unscathed a suitable analogy to the toughness of the ex-military vehicles.
Head of Design: Francis Loh Related
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