Interactive ad: Mizuno Running: The Mizuno Baton

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With an Android and iPhone app concepted and developed by McKinney as part of the "What if Everybody Ran" campaign, Mizuno converts miles run into money raised for Back on My Feet, an organization that uses running in a multifaceted program to help those experiencing homelessness find jobs and housing. For every mile that each Mizuno Baton user runs in seven consecutive days, Mizuno donates $1.