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Outdoor
McDonald's: PICTOGRAMS - Cheeseburger
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The summer of 2013 was marked by an unheard of McDonald's campaign, putting the spotlight on its famous Big 6: the Big Mac, the Cheeseburger, the Fries, the Sundae, the Chicken Nuggets and the Filet-o-Fish.
6 products that symbolize the brand, celebrated extremely close-up, without a single logo or word. The audacious campaign from TBWA, Paris was very strongly recognized by the public (2nd favorite French campaign by Ipsos, with a record allocation of 90%) and its success was immense and accelerated, just as expected.
Related
McDonald's: PICTOGRAMS - Fries
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McDonald's: PICTOGRAMS - Big Mac
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McDonald's: PICTOGRAMS - Sundae
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McDonald's: PICTOGRAMS - Chicken Nuggets
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McDonald's: PICTOGRAMS - Filet-o-Fish
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