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Big Mac: Big Mac Legends - Ali

McDonald's Big Mac. Print, Outdoor and Radio. You instantly know it's the Big Mac from its 7 famous ingredients. This campaign puts other legends side by side McDonald's biggest legend, but doesn't name names, it just shows their 7 famous ingredients. Because when you know the ingredients, you know the legend. Agency: DDB Sydney
Credits Other credits

Cameron Hoelter is Deputy Executive Creative Director.

Ramon Rodriguez is Head of Design.

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