Graphic Design Festival Breda: Fight Club

Studio Smack wanted to share this poster we made for the Graphic Design Festival Breda which was held last month. We designed a typography poster with a visual update of a quote from the movie Fight Club. The poster was one of the winners of the Reflect Poster Project. The movie Fight Club was released in 1999, a pre-social media era. The movie's antagonist (Tyler Durden) played by Brad Pitt was literally talking about our possessions, and how they can dominate and take over our lives. Fast-forwarding to the present there might be something else that made us slaves to our possessions. Putting Tyler Durden's statement in a whole new perspective.