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Juices: Pet Food Taster


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Which is the most important job of all? To work for the NASA? To be a scientist? An elite athlete? It could be any of these. But it’s not. The most important jobs are not the ones we all want to do, but those nobody would like to, like doing semen extraction from animals, or being a pet food professional taster. RAAW, a juice that combines what’s most delicious about fruit with what’s most healthy about vegetables, acknowledges this. And wants to recognize these professionals for their efforts, by providing them the best quality of life possible. Can a juice be capable of achieving such a goal? We don’t know, but these workers certainly deserve a long and healthy life. Otherwise someone else would have to take over their jobs.Agency McCann, Buenos Aires
Credits Other credits

ACCOUNT MANAGER: Paula Montes

CHIEF OF PRODUCTION: Sebastián Capellari

ASISTANT DIRECTOR: Rogerio Che

PHOTOGRAPHY: Pablo Aparo

EDITOR: Luciano Taccone

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