Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Huffy: Pick a Tip (Shareable)

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Note to BAoTV: Credits for Interactive Sweepstakes/Shareable are different from those for Print and Online Videos.

The largest sales barrier for adult women’s bicycle, is moms’ lack of time. A Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride. Also, unscripted, online “surprise” videos, 2:30 – 4:00 long, a 10-year-old kid gets unsuspecting moms—strangers—to go for a ride. A mom can be “too busy” for a bike, but for a kid? And supporting print depicts moms on bikes as escaping from their work and chores.
Credits Other credits

Chief Creative Officer: Rob Schapiro

Lettering: Lin Zagorski

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news