SAFARI Superior African Charcoal: "Township"

This is a print campaign from The Jupiter Drawing Room about South African moments, as told by charcoal. Each print ad was drawn using charcoal from bags of Safari Charcoal. It's rare for a campaign to literally use the product itself to tell the story of what it does, namely, bring people together to enjoy a braai.
Safari Braai Products is situated in George in the Western Cape, South Africa. The company provides a wide range of quality braai and barbeque merchandise such as firelighters, charcoal, briquettes, firewood, braai equipment and outdoor related products. Safari's products are distributed through their own distribution facility in the Southern Cape region. The rest of the country is serviced by distributors and agents, in order to deliver to the consumer market. Safari has become a household brand name in braaiing and outdoor lifestyle, and are proud to provide top quality products to the consumer market.
Please watch our Supporting Video, it shows Thabang in action – a real treat to watch such a talented artist at work.