Uniforms For The Dedicated: The Rag Bag

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• Category Other
• URL http://www.theragbag.se
• Client Uniforms for the dedicated
• Agency DDB Stockholm
• Production B-Reel
• Country Sweden
• Uploaded 6 June, 2014

Credits

• 
  Creative Director
  Jerker Fagerstrom
• 
  Copywriter
  Magnus Jakobsson
• 
  Art Director
  joel ekstrand
• 
  Copywriter
  Nick Christiansen
• 
  Art Director
  fredrik simonsson
• 
  Agency Producer
  Katarina Bäcklund
• 
  Agency Producer
  Anna Hellenberg
• 
  Digital Creative Director
  Jojo Brännström
• 
  Retoucher
  Christian Björnerhag
• 
  Designer
  Linus Östberg
• 
  Designer
  Peter Danielsson
• 
  Designer
  Linnea Lofjord

Other credits

When you buy something new, you can donate something old.



We helped Swedish fashion brand Uniforms For The Dedicated establish themselves as a label that stands for social responsibility by using something every shopper has in its hand: the shopping bag.



It works like this:

When you buy something from Uniforms For The Dedicated – simply bring it home, remove your purchase from the bag, flip the bag inside out, insert a used garment, seal it and put it in the postbox. It will then be sent to a charity where another cycle will be added to its life. Postage and address have already been taken care of.



Instead of letting the bag go to waste, we use it to empower brands and consumers to make a difference through recycling and social responsibility. It’s an easy way to move from talking to acting – through a simple shopping bag.



Uniforms For The Dedicated is pioneering and testing the project, and the goal is to have all major fashion brands order The RagBag and use it in stores.