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Kellogg: Storybook


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Told in reverse, the TVC opens with a family enjoying breakfast and then ending with a grain being sown in a farm. The creative concept uses paper cut illustration, created by Leo Burnett London with paper artist and engineer Mandy Smith, and utilises both classic 2D animation along with innovative current day methods.
Credits Other credits

Planner (creative agency): Ian Hilton

Editor: RJ Glass

Post-production: Prodigious

Audio post-production: Wave

Exposure: National television

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