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Top 6: June 11th 2014

Panasonic: Neymar Jr. Chant

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Top 6: June 11th 2014
In this World Cup year of 2014, Panasonic wanted to increase its support for Neymar Jr., the Brazilian ace it has supported since 2010. However, since Panasonic is not an official FIFA or Team Brazil sponsor, it was unable to show up at the actual game venues. Dentsu Inc. Tokyo focused on how there were tens of millions of Neymar Jr. fans around the world who were in exactly the same situation - who couldn't buy a World Cup ticket, and Barcelona was too far away to go see Neymar Jr. playing there. But, together with those fans, Dentsu wanted to express their passionate support and do what we could to build up enthusiasm around the world for the 2014soccer scene; this is what has given rise to the 'Neymar Jr. Chant'. Neymar Jr. Chant created from fans' messages and the best Neymar Jr. goals and moves on Panasonic Facebook Pages.
Lyrics were created from fans' messages, A beat was created from the chosen TOP 10 goals and moves. Within 3 days of the This Chant PV release over 500,000 views, News coverage in over 10 countries worth 5,000,000 USD of advertising. A week later Barcelona and Brazil fans start chanting! We also managed to strengthen the connection between Neymar Jr. and his fans.
Credits Other credits

Advert title: Neymar Jr. Chant

Advertising Agency: dentsu inc., Tokyo, Japan

Agency website:

Published: Apr 2014

Concept / Creative Direction: Reietsu Hashimoto (dentsu inc.)

Creative Direction: Daima Kawamura (TAGRU Inc./Projector inc.)

Accout Exective: Hiroaki Nakamura (dentsu inc.)

Casting: Koichiro Fujino (dentsu inc.)

Producer: Shingo Hiraoka (dentsu inc.)

PR Planning: Yohei Nemoto (Dentsu Public Relations inc.)

Director: Masato Seto (Padme Film)

Chant Producer: Gota Yashiki

Chant Recording Engineer: Takanori Ishigami

DJ performance: DJ TAKAKI

Performance & Recording Engineer: Michinori Sato

Beat Track Create and Manipulate: ECCY

Music and Performances producer: Junichi Takekawa (DAVID WATTS inc.)

Chant Supervisor: Chikuhi Koichi (trive inc.)

Film Director: Toyokazu Shinoto (FINAL IMAGE Inc.)

Film Producer: Tsuyoshi Hashimoto (INVITAION Inc.)

Film Editor: Yuichiro Hayashi (INVITAION Inc.)

Film Production Management: Ray Kikuchi (INVITAION Inc.)

Demo Film: Nohiro Yako (flapper3 inc.)

Designer: Tetsuhiro Sugawara (Stilllife)

Film Planning: Takashi Ohashi

Film Planning: Subaru Matsukura (ovaqe inc.)

Film Planning: Maya Fukuda (dentsu inc.)

3DCG animation: Yoshiyuki Odajima (DGZ)

3DCG animation: Keisuke Ito (KEITOON)

Technical Cordinate: Yasuo Ishikawa (Joytoy Promotion Inc.)

Technical Director: Takeru Kobayashi (BIRDMAN inc. / OROTI)

Production Design: Kiyoshi Kagiyama (NITTO inc.)

Assistant Producer: Shinzi Hagiuda (DGZ)

Facebook App Deveropment: Shohei Yokoyama (Motion Picture inc.)

Server Engeering: Masato Okajima (MONSTER DIVE inc.)

Text Supervisor: Chikuhi Koichi (trive inc.)

Production Manager: Raitaro Hayashi (RAIDEN)

Assistant: Ryo Nakagawa (dentsu inc.)

Client Accout ManagerCreative: Goro Osawa (Panasonic Corporation inc.)

Client Accout Manager PR: Ktsuyuki Ito (Panasonic Corporation inc.)

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