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Hapa Sushi: Who's your fish daddy?


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Chain's first-ever Father's Day promotion via TDA Boulder shows one simply illustrated Hapa ikura nigiri, or salmon roe sushi, with seven of its nineteen tiny fish eggs wishing the reader a "Happy Father’s Day." (Yes, salmon roe are in fact unfertilized and thus, fatherless. Was it your dad who taught you to think so much?)
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