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Blu eCigs: Blu Freedom
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Blu eCigs has launched it's first multi million pound UK ad campaign through Brothers and Sisters, London. Kicking off with an exhilarating new TV advertisement to celebrate the launch of blu eCigs in shops across the UK, the forty-second advert is entitled blu Freedom and will debut to television audiences on 9th June. Showcasing the freedom blu™ e-cigarettes offer to smokers, the advert inspires adult smokers to grasp the freedom that’s out there waiting for them. Alongside the advertisement, blu eCigs are taking some of the top electronic music acts in the UK on a nationwide tour that will call at cities including Edinburgh, Manchester, Brighton, and Bristol. From the end of June, smokers looking to switch to e-cigarettes will find that blu eCigs has taken centre stage in the UK market with availability in Co-op, Asda, BP forecourts, Murco forecourts and WHSmith Travel. The advert, produced by the creative agency Brothers and Sisters and directed by Skinny, follows a group of friends living life to the full as they transform a derelict city space into a stylish venue before throwing a party. The energetic and free-spirited group runs around the city collecting speakers and equipment for the party, to the sounds of the musical force Two Fingers, (signed to Ninja Tune). Living unhindered by the restraints of traditional cigarettes, the friends are spontaneous, decisive and carefree.
Media planner: Katy Garner-Foy Related
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