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Hyundai: Avoidance
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Hyundai is making sure you can find a location close to home to watch the World Cup with other die-hard futbol (not soccer) fans. For the passionate fan, who’s waited a LONG four years for this worldwide event to start, Hyundai and it's agency, INNOCEAN USA, have teamed up to create www.BecauseFutbol.com, an interactive site built on Tumblr that can tell you in an instant where to watch tomorrow’s game.
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